“Hipstoricαl”, “Philosofα”, “Theαtricult”, “Bistrocrαcy”…
…A synthesis of Greek and English words, with Greek and Latin characters, creates new words that imaginatively express the “way of the Athenians”, who, despite adversities, experience their every day in an exciting city offering a blend of history, modern life of a special urban character and culture, with a splendid beach-studded coastline lying just 30 minutes from downtown Athens!
As of this month, the digital campaign for Athens “Speak Aθenian. Be an Aθenian.”, designed by Athens International Airport (AIA)and Marketing Greece, will be “telling the story of the live Athenian experience” through a series of actions and initiatives at the airport and in the city.
Ten events will take place at the airport and in Athens throughout the year, based on the new “dictionary of Athens”, include the following: “Aphrawdite”, “Hipstoricαl” – April, “Ouzology” – May, “Theatricult” – June, “Lunchphoria” – July, “Ecstasea” – August, “Atheniants” – September, “Coolouri” – October, “Marathrone” – November and “Bistrocracy” – December and will include art events, competitions, discounts and offers at airport and city shops, discounts at museums and museum shops, “Athenian” cocktails and even… “hipstorical” hairdressings and styling at selected city spots — all in cooperation with tourism authorities and organizations.
The campaign is being held under the auspices of the City of Athens with the support of the Athens, Attica and Argosaronic Hotel Association, Aegean Airlines and Swiss.
For more info, you can visit www.iamanathenian.com
Can you speak Αθenian too??!